A $3.8 million offer from DirectV’s cable-TV division has put an end to the “no way” rule, but some customers are still paying for that privilege
DirectV has announced a $3 million offer to buy its cable-video division.
The acquisition will make DirectV one of the biggest players in the video market, and the cable giant says it will provide video-on-demand services for the first time.
“Today’s announcement marks the start of a new chapter for the industry and marks a historic milestone for DirectV,” the company said in a statement.
The deal, which was first reported by The Wall Street Journal, is valued at $3 billion.
DirectV has been one of Australia’s biggest cable providers for several years, and it is owned by Singapore-based Liberty Media.
DirectV CEO Steve Vladeck has been outspoken in his opposition to the NBN and other government policies, and he’s been trying to get other telcos to join the NBN.
In the past, DirectV was a pioneer of the “zero-rating” strategy, which allows companies to offer consumers content at a lower cost.
At the time of the announcement, the company was paying $0.5 for each Australian dollar, and that was an attempt to attract other telco’s to join.
Now, however, it’s looking to increase the price of its services to $0, so that other players will pay the same price.
That’s a big change from what the industry was accustomed to, and while it’s not the biggest deal in the world, it is a step in the right direction for the telco industry.
But it’s also something that will leave some customers feeling cheated, and they’ve been left disappointed.
While it’s unlikely that many people will notice a difference in their bill, some will still be able to watch content that is currently delivered through other companies’ networks.
This is a good thing for customers, because it will also bring new competition into the market, but there’s no guarantee that the new price will be cheaper than the existing one.
And it’s unclear how much the deal will actually impact DirectV subscribers, since many customers pay their bill in full anyway.
Some customers will still have access to services from other providers if they subscribe to DirectV for an additional $3 per month.
There’s also the possibility that many customers will be able watch a large amount of video from other companies, including Netflix, Hulu and Amazon Prime Video.
These services are not free, but they are more expensive than what they would be if the telcos were offering these same services at the same pricing.
Even so, the deal could help DirectV retain some of its customers, since it will give them a cheaper alternative to other services.
However, some customers might be disappointed that the deal doesn’t include video-streaming services like Amazon’s own Prime Video, which is being phased out by the end of next year.
More to come.