NEWS
Krispy Kreme offers $100 bonus for kids who play on basketball team

Krispy Kreme offers $100 bonus for kids who play on basketball team

KNOXVILLE, Tenn.

— Krispy Kremes, the national chain of Krispy Krèpes, is offering a $100,000 bonus to any kid who plays on their basketball team, with the goal of increasing the company’s participation in the game.

The company’s new “Krispie Club” program, which will be available to all KrispyKreme stores in the U.S. by Jan. 31, 2018, offers rewards ranging from $1,000 to $5,000 for participation in an individual game and a $1 million dollar prize.

The Krispy Club program, first launched in the summer of 2018, will reward children for playing through multiple games with a $10,000 reward for first place, followed by $2,500 for second, $1 for third, and $500 for fourth place.

Kremes also announced on Tuesday that it will donate $100 million to youth programs, including youth sports, over the next five years.

“Krispies are a part of our families, and they are a special breed of family that is important to us,” Krispy CEO and President of Global Marketing, Jeff Wetherill, said in a statement.

As of Tuesday, the company said it had already committed $2 billion in capital to expand its brands, including expanding its online presence and building a new, more competitive retail store in the nation’s capital.

Since opening its first Kreme restaurant in Seattle in the late 1990s, Krispy has become a global chain, serving more than 2.5 million Krispy doughnuts a day, with more than 50 locations around the world.

Last year, the chain added a new Kreme outpost in New York City, and has expanded into other U.K. markets.