How a fast-food chain is changing the face of the fast-casual restaurant business
By Mark Weisbrot-USA TODAY StaffA fast-sophisticated food service is reshaping the fast food industry and the fast meal is the latest casualty.
With its sleek, high-tech menu, a highly personalized menu and an emphasis on customer service, Burger King is poised to overtake Burger King and McDonald’s as the second-largest fast- food company in the U.S.
The fast-beef burger is a product of Burger King’s recent purchase of a fast food chain.
The burger company plans to start selling burgers this summer and it is expected to double sales in 2017, according to the Wall Street Journal.
The hamburger company said the new burgers would be made in the same way they were in 2012.
The new burgers will be made from scratch in an effort to make the burger more affordable and more convenient to eat, according the Wall St Journal.
For years, the burger business has been dominated by McDonald’s, Burger Kings and other fast food chains, but it has changed dramatically in recent years as fast-payments and consumer expectations have pushed fast food companies to diversify their menu.
In the early 1990s, fast-paying customers used to eat out on the regular but they soon began ordering in the middle of the night or at other times when restaurants were full, and many times didn’t pay their bills until after midnight.
The restaurants themselves, which were largely staffed by waitresses, had become popular, but customers who stayed at home were also getting the same meals.
Fast-food chains like McDonald’s and Burger King have grown quickly over the years.
In the 1980s, McDonald’s operated 1,000 restaurants, and by the mid-1990s, Burger Knights operated 1.7 million restaurants.
In 2015, BurgerKing reported $8.2 billion in revenue and $2.2 trillion in profits.
That was the second highest number for any fast food company after Wendy’s, which reported $5.3 billion in profits in 2015.
For its part, Burgerking said it will focus on expanding its business and on “creating value for customers” with its new hamburgers.
“We are taking a different approach to creating value and creating a more convenient and cost-effective menu that serves more consumers at less cost,” the company said in a statement.