How the NHS will pay for all its new ‘Penguin’ digital health initiatives
With the launch of its new Penguin digital health initiative, the NHS is giving its staff and patients an incentive to get engaged with the service through the promotion of new digital tools and services.
But there is a problem with this model: while it’s clearly aimed at encouraging engagement with the digital platform, it doesn’t really give users the tools to use them.
The new Penguin initiative, which is launching this week, comes in the wake of a string of other digital health campaigns that have hit the NHS.
These have been led by the US-based digital health firm Anthem, and have seen the NHS offering the same benefits as the Penguin platform, but with a range of new features, including access to a range at once of the latest health news, insights into its users’ habits, and the ability to buy personalised health care plans.
Now, in an attempt to give users more control over their health, the government has announced a new initiative that will also see NHS staff encouraged to take advantage of its online platform to promote health content.
The move comes as the NHS has launched a new online portal called Health at Work, which will be used by staff and staff-only members to make sure that they’re getting the right information at the right time.
It’s a clear attempt to provide the NHS with a more comprehensive and user-friendly platform that can be used to help them make better use of the digital services they already have available.
But the real impact of the initiative is likely to be less clear-cut.
The NHS is also hoping to increase its digital engagement with people on a regular basis, and it may be that these additional tools and capabilities will be less effective in that effort.
That is because it could make the digital tools that staff are using more valuable in the long run.
For example, the new Penguin platform will give staff and users the option to sign up for the NHS’s own digital health service that can offer a range on-demand, paid support to their staff, as well as offering access to the NHS digital portal.
But while the service may be able to offer a lot of the same tools and features that the Penguin service does, the underlying platforms for the services themselves may be a bit more limited, as they are currently built on existing systems that have proven to be more difficult to manage and operate.
In the case of the Penguin digital service, for example, it has already faced issues with its system being vulnerable to attacks, as it is currently being managed from a separate cloud-based data centre.
In order to increase the value of the new platform, the Government is encouraging staff to sign-up for a Penguin-based service to ensure that they are taking advantage of the additional features and services the service will offer.
It may also mean that the NHS could offer more of its own tailored health services to staff, such as health apps that allow them to access personalised information from the NHS and use it to offer personalised treatments to patients.
It could also allow the NHS to offer more targeted health promotion schemes that target specific groups of staff, and this could increase the chance of users signing up for these tailored programmes.
But in order to do this, the system needs to be upgraded, and that’s a complex process that could take some time to complete.
This is all the more reason for staff and health professionals to be mindful of the fact that the digital health platform will also need to be updated to be able support the NHS’ new online health initiative.
It has already been noted that there are some limitations to the new online platform, and many staff will need to have a particular experience of using the Penguin-powered portal before they will be able make use of all the new features.
This could have an impact on some staff, with some staff struggling to make use the new digital health features, while others may struggle to navigate the new site and may have difficulty with the new information they see on offer.
These difficulties could be exacerbated by the fact the NHS hasn’t released a final version of the service yet, as the process of updating the service has been ongoing.
And, as more and more staff are signed up for this new platform and the NHS continues to work with providers on the new web portal, there could be a lot more issues to resolve.
What the NHS can do to support digital health staff and patient access The government has already announced a number of new initiatives to help staff and the public use the services they currently have available on the NHS online platform.
This includes a range for staff to use for free, and a new ‘penguin for staff’ platform that offers the same level of access for staff as the original Penguin platform.
But, while these initiatives have been announced, they are just a part of the wider effort to support staff and other health professionals as they use digital platforms to access NHS services.
This week, the Ministry of Health and Care Quality will release