Taylor Swift and Scooter Braun's highly publicized dispute over control of her master recordings in 2019, referred to as the "Great War", ended in November 2019 when both parties reached an agreement.
Under the agreement, Taylor will have access to all of her master recordings from past albums as well as future releases under a new label deal with Universal Music Group (UMG). The dispute had a significant impact on Taylor Swift’s career and music, preventing her from performing certain songs before signing with Big Machine Records in 2004.
Fans reacted strongly to this dispute, taking sides either for or against Taylor or Scooter Braun/Big Machine Records depending on their personal views about the situation.
Despite all the controversy surrounding this situation, it is ultimately good news for fans who can now look forward to hearing new music from one of the world's most successful recording artists! "
Introduction
The great war between Taylor Swift and her former music label, Big Machine Records, was a highly publicized dispute that made headlines in 2019.
It was a battle over control of her master recordings, which had been sold to Scooter Braun’s Ithaca Holdings in June 2019. This dispute has been referred to as the “Great War” due to the high stakes and intense emotions involved.
Taylor Swift's Early Career
Taylor Swift began her music career at an early age and signed with Big Machine Records at the age of 14 in 2004.
Since then she has released seven studio albums, won 10 Grammy Awards, and become one of the world’s most successful recording artists.
The Great War with Scooter Braun and Big Machine Records
In June 2019, Scooter Braun acquired Big Machine Records for $300 million, giving him control of Taylor Swift’s master recordings from her first six albums. This sparked a great war between Taylor Swift and Scooter Braun as she accused him of bullying her throughout her career.
She also accused Big Machine Records of not protecting her rights as an artist and not providing proper royalties for her work.
The Impact of the Dispute on Taylor Swift's Career and Music
The dispute had a significant impact on Taylor Swift’s career and music as it prevented her from performing certain songs that she had written or co-written for other artists or herself before signing with Big Machine Records in 2004.
This included some of her biggest hits such as “Love Story” and “You Belong With Me” which were not able to be performed live or streamed online without permission from Scooter Braun or Big Machine Records.
How Fans Reacted to the Dispute
Fans reacted strongly to this dispute with many taking sides either for or against Taylor Swift or Scooter Braun/Big Machine Records depending on their personal views about the situation.
Many fans felt that Taylor should have been given more control over her work while others argued that Scooter Braun had done nothing wrong by purchasing the rights to Taylor's music legally through his company Ithaca Holdings LLC
The Outcome of the Dispute
After months of public debate, it was announced in November 2019 that both parties had reached an agreement that would allow Taylor access to all of her master recordings from past albums as well as future releases under a new label deal with Universal Music Group (UMG).
Under this agreement, UMG will also have full ownership over any new masters created by Taylor moving forward but will grant her full artistic control over them during their creation process
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Conclusion
The great war between Taylor Swift and Scooter Braun/Big Machine Records has come to an end with both parties reaching an agreement that allows for both sides to benefit from their respective investments into each other's careers moving forward into 2020 and beyond!
Despite all the controversy surrounding this situation, it is ultimately good news for fans who can now look forward to hearing new music from one of the world's most successful recording artists!